The third-party cookies identify the website user and follows them through the internet to understand their behaviour in order to target relevant advertising. If you use Facebook advertising, chances are you have come across this and applied it to your website. They are created when a code that you can insert into your website creates them, often referred to as a tracking pixel. Third-party cookies are set up by a third-party server, such as Facebook or Google. Named after fortune cookies, the online cookie is a small text file that holds data.įirst-party cookies are created by the website you visit, designed to collect information to help improve the website performance and user experience, such as saving a shopping cart and user settings. Over the last few years, as a user, you have likely become more familiar with what cookies are, mostly because websites require you to "accept" every time you enter. Users are unlikely to notice a change, but advertisers will. This development is two years ahead of Google Chrome, as Google confirmed in January that it would begin phasing out third-party cookies in 2022. This means that no advertiser or website can track your web movements and browsing using standard tracking technology. An updated privacy feature from Apple will allow Safari, the Apple web browser, to block cookies and prevent advertisers from tracking your web viewing habits.Įssentially, iOS 14, including Safari, now blocks all third-party cookies.
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